HALO TOP
2021-23
ICE CREAM OF THE CROP
An entire creative team effort, creating the content for Halo Top’s social feeds is an all-hand-on-deck project. I worked on creating content that elevated Halo Top’s feed with clean, colorful imagery that differentiated the brand from the feeds of its competitors.
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Concepting, Content Creation, Art Direction
OWN IT STICKERS
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I designed a sticker pack for a giveaway on Halo Top’s instagram that embodied the positive vibes of the brand, while also giving ways for our audience to mark their territory in the freezer.
FROM SKETCH TO SHOT
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I love seeing how exactly the vision that I sketched in the concepting phase came to life at our shoot.
ADDITIONAL CREDITS
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Creative Director: Brock Johnson
ACD: Ricky Lambert
Art Directors: Michelle Crippen and Brandon Gorthy
Senior Copywriter: Meghan Burns
Photographers: Molly Richardson, Boston Heath and Jacob Glazier