AAA
2022
FOR ALL OF US
AAA members come from all different walks of life, and they all have different reasons for choosing AAA. For this campaign, we rode along with real members to remind people that there is no certain type of person that’s a AAA member. I was the lead visual creative on this project and oversaw the production and creation of this entire campaign.
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Concepting, Art Direction, Design
Our interviews with AAA members were captured during the ride-along to give these a more intimate feeling. We embraced road noise and cramped passenger seats because they added authenticity.
ADDITIONAL CREDITS
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Executive Creative Director: Brock Johnson
Creative Director/Copywriter: Ricky Lambert
Senior Producer: Lois Davis
Director/Photographer: Jesse Senko