MBB AGENCY REBRAND
2020
EVOLVING WHAT MATTERS
With over 35 years of creative heritage and independence, MBB deserved a refresh to accompany the next chapter of the agency. I led the agency rebrand efforts with the entire creative team, embracing a collaborative approach to the agency’s identity. Our goal was to create something exciting. Something everyone felt ownership over. Something that embraced our heritage while matching and elevating the work we produced. Something that matters.
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Art Direction, Graphic Design, Web Design, Branding, Creative Leadership
I led the design of our new website with the purpose of elevating the look and feel of MBB’s portfolio beyond where it historically had been, which prompted a complete re-design of our projects and portfolio images to create a unified experience when browsing our work.
I created and directed the creation of a suite of icons for MBB, leading my team to build upon the foundations of each other’s work.
The rebrand involved a complete overhaul of templates for our entire team, from RFP documents to daily keynotes.
