OARS + ALPS ATHLETE LINE
2022
MUSCLES DON’T GROW IN THE GYM
Expanding beyond the men’s skincare products they’re known for, Oars + Alps created a new line of athlete-focused products that deliver the performance their followers expect. I led the creation of product launch assets and messaging for the new line that highlights active recovery as an essential part of a man’s self care routine.
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Creative Direction, Art Direction
The core of this project was the creation of a photo library to support the launch of the Athlete Line. This photo shoot also featured Peloton instructor Matt Wilpers’ introduction as the face of the Athlete Line for Oars + Alps. I was the lead creative for both days of this shoot that also featured a hired model and a shower far too small for the amount of people and equipment that was jammed into it.
Beyond leading the creation of an image library, I also designed a look and feel for the launch assets to help guide the development of paid media by the internal O+A team.
ADDITIONAL CREDITS
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Executive Creative Director: Brock Johnson
CD & Copywriter: Ricky Lambert
Photographer: Molly Richardson
Content Creator: Boston Heath