LEMONADE
2021
LET’S GET GLOWING
When food is as bright and colorful as it is at Lemonade restaurants in California, your campaign needs to be just as vibrant. As the campaign’s visual lead, I brought to life a colorful world where food helps you glow from the inside out for the west coast staple’s first comprehensive marketing campaign.
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Art Direction, Design, Concepting, Content Creation
Video was a huge component for this campaign, from a :30 hero, which got cut down to various lengths and sizes for CTV and YouTube, to one-off social executions, all of which were to help introduce, and even reintroduce, Lemonade.
PALETTE PORTRAITS
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Pairing the colors of menu items with wardrobe and backgrounds was a no-brainer for this campaign and helped add bright pops of humanity to the Lemonade’s campaign and social feed.
CREDITS
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Creative Directors: Brock Johnson and Quinn Lindgren
Senior Copywriter: Meghan Burns
Director: Ben Edwards
Content Creators: Boston Heath and Molly Richardson
Animators: Lacie Kraich and Flores Cinema