ROSSVILLE UNION PRESENTS RYE 101
2019
MASTERS OF THEIR CRAFT
They’ve been in the rye game for over a century in Whiskey City, USA: the moniker of town called Lawrenceburg on the banks of the Ohio River in Indiana. I brought that history to the masses with Rye 101, a pocket-sized tasting guide with one purpose: to show how rye whiskey, and especially Rossville Union, are the superior spirit.
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Publication Design, Branding, Design
This project started as most do: with a crisis of identity. Branding the book as a singular experience was important to highlight Rossville Union’s unique perspectives on the whiskey business. Rye 101 felt right: a blend of education and spirit.
Paper choice and embellishments on the cover were a high priority from the beginning of this project. Copper foil, metallic ink and a leatherlike paper (yes, that’s paper) were chosen to make certain that this book would be a keepsake and not a throwaway.
We told the history of rye from the very beginning. It’s the American history of rye that informed Rossville Union and was necessary for appreciating the complex spirit.
CREDITS
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Agency: MBB
Executive Creative Director: Garrett Street
Copywriter: Abby Hecke