ELEVATIONS CREDIT UNION
2024
WHOA, THAT ELEVATED QUICKLY
Transformation is huge at Elevations Credit Union, whose team empowers their Members to reach financial wellness. As lead creative, I created (and illustrated!) a campaign for ECU that expressed how taking a step in the right direction can give you the control to realize your dreams.
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Creative Direction, Art Direction, Illustration, Design
Two spots were created for the campaign, featuring theatrical stagings that interacted with illustrations to create a whimsical feeling of financial growth. And yes, one of the videos has an empanada mascot doing a cartwheel. Totally normal.
Before starting our video production, Elevations had a series of bus wraps in the Boulder-area that I used as a springboard for the campaign launch with bold, bright visuals that cut through the coming winter gloom.
Every element in the campaign features illustrations that I developed to act as a way to bridge the dreams of ECU Members to reality. Big bursts of colorful clouds and confetti paired with loose, marker-style doodles act as visions of an optimistic future powered by Elevations.
The final campaign included out of home, print and digital placements, which were an opportunity to use photography from our production and illustrations together
CREDITS
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ACD/Writer: Meghan Burns
Associate Art Director: McKenzie Carlin
Junior Copywriter: Claire Krantz
Director: Ben Edwards
Producers: Lois Davis & Maren Mendoza
Production Designer: Pam Chavez
Photographer: Boston Heath
Editor: Charlie Brittz
Animator/Motion Designer: Nikki Pike