AAA
2024
IT’S ELECTRIC
AAA tasked us with showing the reality of roadtripping in an electric vehicle, and we landed on creating a short documentary celebrating all things electricity through art, music and technology while going on an actual road trip from Atlanta to Nashville and back.
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Creative Direction, Art Direction
Along the road trip we had three interviews that highlighted the power of electricity in three ways: a neon sign company, an experimental soundscape ensemble and EV-converting hot rodders.
To match the electricity of our subjects, we utilized light painting for our title cards and to illustrate the EV charging. We also created teaser trailers for paid media support to direct folks to watch the full longform video.
CREDITS
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Director of Photography/Editor/VO: Boston Heath
Creative Director: Jeff Schroer
ACD/Copywriter: Meghan Burns
Agency Producer: Maren Mendoza
Camera Assist/B Cam: Brayden Heath
Mix: The Post Haus & Alec Chojnacki