ELEVATIONS CREDIT UNION
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PROUDLY BANKING ON YOU
Members are at the heart of Elevations Credit Union’s day to day. And while a credit union isn’t a bank, they do bank on their Members’ success. I led the creation of a campaign that highlighted four Elevations Members, each highlighting different aspects of the credit union’s support.
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Creative Direction, Art Direction, Concepting
Our Members’ stories were packaged together in a manifesto and each Member’s story was cut into 15 second versions for connected TV.
Jose Arce, general manager of Marco’s Hotdogs & Tacos in Longmont, CO
Emersyn Weitzel, Bandoleros racer sponsored by Elevations Credit Union
Ellie Carlson, owner of Canines & Canes, LLC in Fort Collins, CO
Glenda Strong Robinson, minister and oral historian in Boulder, CO
Photography of the Members made their way into out of home boards, bus wraps, social posts and the Elevations’ brand book.
CREDITS
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Director: Boston Heath
Photographer: Cary Jobe
CD/Writer: Ashley Milhollin
CCO: Yelan Tong
Senior Producer: Lois Davis
Post-Producer: Ben Pickett
Editor: Jonnie Sirotek