Rossville_Craftsman.jpg
 

ROSSVILLE UNION SOCIAL
2018-19

INTRODUCING THE MASTERS OF RYE

With Rossville Union’s launch in 2018, I defined the style of photography for the brand’s social channels. Art directing small-scale shoots (seriously, these were all made with 3-person crews, myself included) in homes and studios, I created the concepts for lifestyle photos and series that focused on celebrating masters of a variety of crafts such as art, woodworking and mixology.


Content Creation, Art Direction, Prop Styling, Social Strategy

Rossville_Craftsman.jpg
Rossville_Tools_1.jpg
Rossville_Cocktail_1.jpg
Rossville_Fire.jpg
 
Rossville_Cocktail_2.jpg
Rossville_Crate_1.jpg
 
Rossville_Crate_2.jpg
 
 
Rossville_Snow_2.jpg
 

RESULTS

 

DURING LAUNCH CAMPAIGN
6,997,129 IMPRESSIONS
62,028 SOCIAL ENGAGEMENTS

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