CHINET CLASSIC WHITE
2019
CHOOSE THE GOOD PLATES
When it came to creating a summer campaign for Chinet, we narrowed down to a set of words we kept seeing on social media: “the good plates.” Chinet was already known as a premium product, we just needed to solidify its spot at the BBQs and cookouts of the summer.
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Content Creation, Art Direction, Styling, Concepting
Planning for our video and photo shoot, we narrowed down to featuring classic American food, like burgers and vanilla ice cream, to place a greater focus on the humanity of the spot. Food became secondary to the interactions between the talent, making this spot our most genuine yet.
