CHINET CUT CRYSTAL
2019

ELEVATING THE OCCASION

The Chinet Cut Crystal Collection is made to fit every occasion. For Spring 2019, we wanted to show the line in the context of four get-togethers: brunch, a baby shower, a dinner party and a book club. From an overall brand video, we created content for the entire season that consistently placed Cut Crystal at the center of every spring occasion.

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Content Creation, Art Direction, Styling, Concepting

Our campaign continued on social media with extended videos from the occasions featured in the brand video. A mixture of stills and video made our message reach our audiences through in-feed videos, paid Instagram stories and instant experiences on Facebook.