THE CHEESECAKE FACTORY AT HOME
2021

WELCOME TO
ICE CREAM SEASON

Throughout the summer months and beyond, The Cheesecake Factory has the ultimate treat that you can enjoy at home with their line of ice cream pints. Through celebratory displays of decadence, I created a social content series for their internal team to leverage in paid ads as their sales ramped up in the summer.

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Content Creation, Concepting, Art Direction

 

We created bold imagery flaunting the key ingredients of our ice creams, showcasing pints in a variety of settings to create a summertime-vibe that was still useable throughout the entire year.

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FLAVOR FOCUS
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These graphic displays of the key ingredients and flavors for the top-selling pints were my favorite to see produced during our shoot. They communicate the taste you can expect while showcasing the pints in their absolute best light.

 

FROM SKETCH TO SHOT
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I love seeing how exactly the vision that I sketched in the concepting phase came to life at our shoot.

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CREDITS
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Creative Director: Brock Johnson
Content Creators: Jacob Glazier and Boston Heath
Copywriting/Concepting: Justin Horrigan

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