RANCH RIDER SPIRITS
2021
IT’S BETTER
IN THE SADDLE
There’s always something magical when the work you do aligns to your personal interests, and while I love a nice cold beverage, it was the no-holds-bar Texan aesthetic that really drove my love of Ranch Rider Spirits. I helped evolve the central medallion of their can and create brand new 4-Pack and Variety Pack designs as they expanded their reach and flavors.
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Packaging Design
MEDALLION DESIGN
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I refined the medallion design from my art director’s original sketch to ensure maximum readability and bring my love of a good lasso pattern to life. The medallion remains consistent from can to can, adapting to the spot colors of each flavor.
Until now, Ranch Rider was only sold in loose cans. I created the new 4-Packs, echoing the designs of the cans with each pack using the same per-flavor color palettes. These base designs were used to launch variety packs and continued with the introduction of new flavors.
The illustrations of the West repeat from flavor to flavor as well, unifying the flavors especially when they are placed side by side on shelves.
IN THE WILD
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While I didn’t produce any of the social images shared on Ranch Rider’s IG, it’s been such a delight to see the design come to life on their feed.
CREDITS
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Executive Creative Director: Brock Johnson
Senior Art Director: Michelle Crippen
Copywriter: Ricky Lambert