CHINET
2020

US. IT’S ALL WE NEED.

In the face of a continued #StayHome movement amid the COVID-19 pandemic, Chinet needed to pivot it’s original marketing plans to embrace the reality of families during this time. I concepted and planned the entirety of this expression, focusing on the adjustments of quarantine life: blanket forts, video hangouts with friends, and good ‘ol fashioned family time.

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Art Direction, Production Design, Concepting, Campaign Development, Content Creation