Introducing themselves to a whole bunch of new retailers, Floatation iQ needed to separate themselves from the new trend in pool toys: giant, obnoxious unicorns. With kick ass videos, an unexpected press kit and a follow-up email, they entered into a retailer conference as prepared as ever.

01. ANTHEM VIDEOS

Floatation iQ is new to the retail space and needed a video to lay out who they are and make a splash in a crowded space.  We cut the video in multiple ways to be sure to make an impact with and without sound.

 
 
 

02. PRESS KIT

 
floatationbox_IMG_0290.jpg
 

Before the conference, Floatation iQ sent all of their contacts a press kit featuring one of their flagship products: the personal libation floatation station (try saying that three times fast). 

floatationbox_IMG_0292.jpg
floatationbox_IMG_0291.jpg
 

03. EMAIL

single_floatationiq_email.jpg
 

Copywriters: Caroline Brown and Abby Hecke
Creative Director: Garrett Street
Video: Austin Walsh Studio