ST. JAMES SPARKLING FRUIT WINE
2020
A BIT OF RELAXATION IN EVERY SIP
In the lea of a picturesque ridge lies a small, unpretentious winery, one that pampers its fruit like its own… Oh no, I’ve lost track. What I meant to introduce was St. James Winery, a central Missouri winery that canned and sparkled their popular range of fruit wines. I worked with the winery to create the packaging and launch materials for their new cans that complimented their bottled versions and introduced the brand to new consumers.
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Packaging, Content Creation, Product Styling, Art Direction
NOTES ON DESIGN
Bold and as vibrant as their flavors, the designs relied on a minimal front with as much information arranged on the back of the cans. A color strip on the top and the bottom correspond to the bottled versions color while giving drinkers a visual differentiation between flavors if the cans found their way into a packed ice chest.
Subtle spot gloss bubbles were implemented around the design to hint at the sparkling nature of the drink.
CREDITS
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Agency: MBB
Executive Creative Director: Garrett Street
Photographer: Chad McClure