MAINSTREET CREDIT UNION
2019
YOUR FINANCIAL JOURNEY CAN START AT ANY TIME
That was the campaign spark for Mainstreet Credit Union. I created single-line illustrations that came to life through motion to animate the financial journey of Mainstreet’s members.
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Illustration, Brand Development
The idea of a financial journey brought my mind to vintage luggage stickers, which I used as a jumping point for the visual design of this campaign. Creating simple illustrations as containers and uniquely organized text, I created badges to be paired with stock photography to create more unique, own-able assets to be used throughout the campaign. The badges were tiered into three variations: text lockups, simple badges and illustrated stickers.
The tactics included a variety of highly-targeted social campaigns for local audiences of homebuyers, veterans and auto loan customers. Included in every campaign was an element of financial literacy, a major pillar for Mainstreet Credit Union.
